I came across with this Greenpeace ad couple of monts ago at the webpage of JWT, which is one of the biggest, if not the most creative, ad agencies in the world. I was doing my regural check-up to see what's new, not because I use to be working at JWT-Istanbul office, but to catch up with the industry. I do this quick research with some other agencies producing great creative work. This billboard ad was created by JWT-Manila office and the copy reads: Recycle paper. Save Trees. Greenpeace. As far as I'm concerned, this is not only a great piece of communication, but also art. It's on strategy, it's relevant, it's intelligent, visually original and abruptive, minimal copy. In short, a great example of how a great ad should be. For those who are interested, here the web address: http://www.jwt.com/
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